What made the ipod such a breakthrough product was that it could be sold alone, independent of an apple computer, but, at the same time, it also helped expose more new customers to the computers. The globalization and ideology of apple inc brief introduction to apple in apple inc is an american high-tech multinational corporation engaged in researching, designing and producing electronic technology products (wikipedia, 2013. Apple store visitors experience an interesting good care, know pressure environment where they can discover more about the apple products in general, they try the company's products, and get every help and assistance from staffs of apple inc products at the shops nationwide. When you buy your iphone, ipad, or ipod touch, it comes with a set storage capacity ranging from 16 to 256gb for iphone, 16 to 512gb for ipad, and 8 to 128gb for ipod touchthe music you buy, the apps you download, the photos you take, and all of the other content that you enjoy on your device uses its storage. This statistic shows apple iphone sales worldwide from the third quarter of 2007 to the company's most recent financial quarter in the third quarter of 2018, 413 million iphones were sold worldwide.
Apple’s chinese sales have tripled over the last year — and that’s without the new ipad, which apple has held back because it simply can’t produce enough of them some 55% of the company’s sales came from foreign countries. Background apple computer was founded by steve jobs and steve wozniak jobs was born on february 24 1955 and attended school in california as a teenager he worked part-time over the summer at hewlett-packard, where he. The ipod nano (stylized and marketed as ipod nano) is a portable media player designed and marketed by apple inc the first generation model was introduced on september 7, 2005, as a replacement for the ipod mini ,  using flash memory for storage.
The good news from apple computer wasn't just the success of the ipod as a matter of fact, in fiscal 2005, the ipod and itunes together accounted for only 39% of apple's sales. The company’s products and services include iphone®, ipad®, mac®, apple watch®, apple tv®, a portfolio of consumer and professional software applications, ios, macos®, watchos® and tvos™ operating systems, icloud®, apple pay® and a variety of accessory, service and support offerings. The ipod strategy was starting to pay off, but to truly expand apple's share of the computer market though, itunes couldn't remain a mac-only product it needed to go windows.
In 2004 they started introducing smaller ipod variants [the ipod mini, the ipod nano] that dramatically increased its penetration but the real key to apple's success wasn't so much the ipod. Although apple is considered a premium brand and many products come with a premium price tag, teens are consider one of the primary apple target market demographics this is because teens are attracted to the value of an ipod and this translates into wanting iphones, macs, and other products later. Apple inc strategic case analysis increases in population combined with the advances in technology will continue to drive increased sales in future computer markets the same census bureau report broke down the ages into the groups listed in the table01 below , ipod, apple tv, a portfolio of consumer and professional software. Apple has launched three major new product lines since 2001: the ipod (october, 2001) the iphone (july, 2007) and the ipad (april, 2010) the company’s stock is up 3,000 percent since the launch of ipod, 125 percent since the launch of iphone, and 20 percent since the launch of ipad.
It’s hard to adequately explain just how profoundly the combination of the ipod and iphone, itunes, and apple’s management of them has transformed our lives perhaps the only way to truly understand it is to have been a computer and internet user, and a music lover, in 2000 and to lived through those changes. Apple's main product lines are the iphone, ipod, ipad and macbook, which all compete in the cellular phone, media player, tablet and personal computer markets, respectively, which represents a. Pre-ipod, apple was primarily a computer company, says jordan selburn the macintosh, despite increasing popularity with the introduction of the imac, was still a niche product, continues selburn. After apple introduced a version of the ipod and the itunes software that were compatible with the windows, the sales rapidly increased (yoffle and baldwin, 2015, page 7) although the sales of pc started to turn around, the ipod launch set apple on its explosive growth path.
Explain how the ipod is helping apple achieve increased pc sales 1- explain apple `s business and it strategy what , in specific , aspect in the strategy you believe boosted apple illustrate apple starts as a computer manufacture , they have a mission to make the computer easy to use by people , in their early commencement they became a. 11 effective strategies apple uses to create loyal customers updated: april 30, 2009 introduction when shoppers sleep outside of stores just to be one of the first to buy an iphone , it's obvious that apple is a company that enjoys fanatical brand loyaltyhowever, this brand success is not a result of dumb luck or forces beyond apple's control it's part of a well-thought-out plan to. The ipod is a line of portable media players and multi-purpose pocket computers designed and marketed by apple inc the first version was released on october 23, 2001, about 8 1 ⁄ 2 months after the macintosh version of itunes was released as of july 27, 2017, only the ipod touch remains in production like other digital music players, ipods can serve as external data storage devices.
1 explain how the ipod is helping apple achieve increased pc sales ipod is not limited only to imac, therefore, it became a pc peripheral this strategic move gave opportunity to apple to access broader market, because apple took part into pc market. Of course, in order to increase the number of items sold worldwide, with products like the apple ipod, they have allowed resellers to sell their products too, in order to massively expand where the ipod can be bought. First, apple dropped its most popular ipod, the mini, when it introduced the nano second, although offering unique features, the iphone is a potential threat to independent ipod sales because.